About

Dallas-based husband-and-wife team Jeff and Liz Helfrich created the Solecan, a dual-use can for both trash and recycling made from recycled plastics. The whole idea behind the prototype is to cut down on “lazy” trashing — throwing recyclables in the trash because a recycling container is not close by. “We realized that recycling had to become a lot more convenient for people to do in rooms other than the kitchen or the office,” Liz recalls. “We figured, if we had this problem, there were probably other families and office workers and college kids who would like to have something similar.”

Episodes