Dr. Allen Hershkowitz of the NRDC returns to Green is Good to discuss how the organization is changing environmental perceptions through sporting events. Dr. Hershkowitz says 61% of Americans follow sports, compared to just 13% who claim to follow science. As professional sports are a huge cultural force, they are also a huge business. Sporting events provide many opportunities to positively influence fan bases around the nation.
“If you want to change the world, you don’t emphasize how different you are from everybody else,” Dr. Hershkowitz explains of the NRDC’s approach. “All commissioners of all professional sports have come out and said that global warming is real, that it is not good for their sport, and that they are going to initiate initiatives to help address global climate disruption.”
Visit the NRDC website.
Allen Hershkowitz originally appeared on Green is Good on July 8, 2013.